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Marketing Strategy Gap Analysis
Winning more business online requires a focused and consistent effort across multiple marketing activities simultaneously. This marketing strategy gap analysis will identify the gaps between where you are now and where you need to be in order to consistently win leads from your website.
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How it works:
First you complete an online questionnaire, providing information about your currently online marketing strategy and tactics plus you’ll also be asked outline your key marketing goals and objectives for the upcoming 12 months.
Then a PracticePlus digital marketing specialist will review your answers and complete a report highlighting the gaps, plus recommended next actions to get your online marketing up to scratch.
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On Page SEO Audit
An SEO specialist reviews your current website and provides a list of technical recommendations in accordance with best practice SEO techniques
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Website 21 point check
A digital marketing specialist reviews your current website including:
- Page load speed*
- Conversion Optimisation
- User-friendly Design
- Mobile Optimisation
- * Requires Google Analytics to be installed.
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Digital footprint review
Are your brand and marketing messages consistent across all your online channels? Many brands and organizations evolve over time, your messages change, your logo might have changed. From time to time it’s essential to complete an audit of your entire online foot print to ensure your brand is presented credibly and consistently across all channels. Typical channels reviewed include:
- Website
- Twitter Profile
- Facebook Profile
- Google+ Profile
- LinkedIn profile and company pages
- Action plan
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Each of the above includes recommendations on how to improve. You will also be provided with a list of high-level priorities that you can systematically work through over the coming weeks and months.
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